ScroollApp

ScroollApp requires users to either create an account or log in with their Facebook account. During the account creation process users are asked for demographic information, including their hometown and current location (the drop-down menus list only states and cities in India), gender, education completed, and so on. Once ScroollApp is installed, it appears as a scrolling banner across the screen displaying headlines from the Times of India. Users can customize the content, choosing from news sources including CNN, BBC, the New York Times, ESPN, and others. Scattered among the headlines are flashing buttons labeled New Activity; clicking these launches a browser window containing a game, puzzle, or other diversion. Users earn points both by completing activities and by simply letting ScroollApp run, and points can be used for discounted shopping. For example, a 4GB SanDisk USB drive was listed with a retail price of 275 rupees but is available to ScroollApp users for 188 rupees plus 23 points. Other available items include personal care items, household gadgets, and electronics. Overall, we found ScroollApp fairly easy to use, and its online documentation answered all of our questions. Although users outside of India probably won’t get as much out of it, we think it’s an interesting way to combine information and fun, and earn discounted stuff in the process.

ScroollApp installs and uninstalls without issues.