3DVIA Studio is a new 3D development environment for programmers and artists who want to create complex, interactive games, simulations, serious games and Web-based applications. 3DVIA Studio is downloadable software that allows skilled users to create virtually any online 3D experience they envision through a flexible programming interface, an open architecture and a 3D hosting platform located at www.3DVIA.com. Users can syndicate their 3D creations to their own websites through an embed code technique similar to the process found on many online video sites. The real power for 3DVIA Studio comes from a new social development concept enabling approved 3DVIA users and third-party developers to create and distribute custom components–extending the applications functionality beyond the basic feature set. These custom “add-on” components will be uploaded and shared through the 3DVIA Store, establishing a very valuable 3D content creation platform for users well into the future. 3DVIA Studio is being released as free for non-commercial use during the beta period, with the goal of capturing feedback from new users and the existing 3DVIA community. 3DVIA will openly and actively engage with users to help shape the future product direction. Both products are expected to emerge from their beta phases with a “Freemium” business model, allowing a basic edition of each program to remain free while offering a premium version for commercial use. Interested parties may contact 3DVIA to discuss the details of the premium version.